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Communicating Water's Value Part I: Talking Points, Tips & Strategies

Autor Melanie K Goetz
en Limba Engleză Paperback – 2014
Consumers often undervalue water's worth by assuming it should be provided at no cost. This book outlines how water professionals can encourage customers to appreciate water as the precious commodity it is by driving the message that it needs to be paid for just like other valuable services. Communicating Water's Value offers tips and tools to assist management, communications staff, and employees at both small and large utilities in shaping customers' understanding about the value of water.
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Specificații

ISBN-13: 9781583219799
ISBN-10: 158321979X
Pagini: 250
Dimensiuni: 152 x 229 x 12 mm
Greutate: 0.31 kg
Editura: American Water Works Association