A highly successful but unscrupulous health mogul promises his followers 120 years of robust life if they stick to his "Bible-based" regimen and buy his products. Through his vast Wellness 120 empire, based in the Portland, Oregon area, the charming and charismatic Dr. Tyler Belknap has amassed a cult-like following of people who are working to achieve 12 decades of life. In nationwide infomercials and books, the fast-talking Texas adman-turned-preacher targets Christian consumers with Biblical-sounding promises of health and longevity. Many of his followers seem to enjoy improved health. But others suffer serious side effects from foods and supplements laced with exotic substances and GMOs developed in Belknap's secret underground research facility in the foothills of the Cascade Mountains. Belknap and his cronies will stop at nothing to keep their edge in the market, bribing politicians and officials, coercing suppliers, sweeping dissatisfied customers under the carpet and crushing whistleblowers. In the midst of this culture of false promises and religious-sounding fakery, Belknap's creative director Dave Whitman and his wife Marcia have enjoyed a comfortable life. Suddenly they find themselves at the center of a huge crisis when their teenage son suffers severe brain damage from one of Belknap's psychoactive substance-laced foods. They must come to grips with the fact that the captivating and persuasive leader they have admired for decades is a crook-and that justice does not always happen in this world. Yet in spite of all that, they learn that life goes on and thrives-even though houses of cards in which we sometimes misplace our faith may fall around us.