Understand the principles and practical elements of BI Choose the right technology and implement a successful BI environment You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. This book makes BI understandable! You'll see how the applications and technologies work together to access, analyze, and present data you can use to make better decisions about your products, customers, competitors, and more. Discover how to: * Determine what your business needs * Compare different approaches to BI * Build a solid BI architecture and roadmap * Design, develop, and deploy your BI plan * Relate BI to data warehousing, ERP, CRM, and e-commerce