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Business Experimentation – A Practical Guide for Driving Innovation and Performance in Your Business

Autor Rob James, Jules Goddard
en Limba Engleză Hardback – 2 sep 2021
Accelerate innovation and agility with a step-by-step business experiment process designed to enhance performance and increase competitive advantage.
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Specificații

ISBN-13: 9781398601703
ISBN-10: 1398601705
Pagini: 272
Dimensiuni: 162 x 240 x 25 mm
Greutate: 0.56 kg
Editura: Kogan Page

Cuprins

Chapter - 01: Introduction to experimentation in business; Chapter - 02: What we really mean by 'experiments'; Chapter - 03: Ten principles of successful business experiments; Chapter - 04: A 'typology' of experiments; Chapter - 05: The benefits of experimentation - And what inhibits managers from using it; Chapter - 06: An overview of the experiment process; Chapter - 07: Identify; Chapter - 08: Discovery; Chapter - 09: Ideation; Chapter - 10: Define; Chapter - 11: Experiment; Chapter - 12: Evaluation