Building Online Stores with osCommerce: Professional Edition will teach you how to use build and maintain a complex, powerful e-commerce Website using osCommerce. As well as everything you need to get started with osCommerce, this book goes onto cover how to:Increase your sales through cross-selling and up-sellingOffer custom discounts and support the use of gift certificatesIncorporate your own RSS feed to enhance the content of the siteUse and control banners to market popular or profitable products within your storeCustomize the osCommerce code to make your site more robust, eliminate bugs, and increase flexibility and customer appealUnderstand the security technologies involved in e-commerce and develop your own security and backup strategiesBuild your business by utilizing various advertising techniques, search engine optimization, affiliate and drop-shipping schemesLearn the principles and methods used by professional programmers to empower you to continue creating and building your online businessThese techniques will enable you to build a unique and powerful site, giving you an ideal platform to enter the competitive world of e-commerce.Through this complete, comprehensive education in osCommerce you will develop the confidence to experiment with your own enhancements and modifications, leaving you with a truly unique online store. Practical demonstrations and well considered advice will ensure that your store will always be developed to the highest standards.