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Building B2B Relationships

Autor Ryan O'Sullivan
en Limba Engleză Paperback – 31 dec 2024
Secure more B2B business faster by effectively measuring and mapping your key stakeholder relationships to better leverage these in the B2B buying process.
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Specificații

ISBN-13: 9781398615410
ISBN-10: 1398615412
Pagini: 256
Dimensiuni: 156 x 234 x 15 mm
Greutate: 0.4 kg
Editura: Kogan Page

Notă biografică

Dr Ryan O'Sullivan is a senior executive, board member, business adviser, university lecturer and author. He has spent his career perfecting and then evangelizing a 'relationship first' approach to growing revenue. Based near Nice, France he currently works for relationship mapping company Introhive where he advises clients such as PwC, Deloitte and KPMG on how they can better utilize their firmwide relationships to improve business performance. Prior to this, he spent 8 years at Infosys, applying the same relationship mapping methodology to improve the win rate of strategic deals and to better manage key accounts.