Endorsements: "This book adds a significant dimension to the current emphasis on Total Quality Management by emphasizing both the need and the means for bringing about cultural change that will ensure positive bottom line results." --George Morrisey, author of Creating Your Future: Personal Strategic Planning for Professionals "Joe Batten has done it again. His nine steps for a Total Quality Culture are right on target." --Christopher Hegarty, author of How to Manage Your Boss and How to Jumpstart Your Brain "Joe Batten is my mentor. I experienced the great contents opf Building a Total Quality Culture every day. It is an excellent book I guarantee it." --Arthur Bauer, President, American Media Incorporated