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Branding For Dummies

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Notă GoodReads:
en Limba Engleză Paperback – 20 Jan 2015
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand.
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Specificații

ISBN-13: 9781118958087
ISBN-10: 111895808X
Pagini: 384
Dimensiuni: 193 x 241 x 21 mm
Greutate: 0.5 kg
Ediția: 2nd Edition
Editura: Wiley
Locul publicării: Hoboken, United States

Public țintă

Large or small, any company that is starting out should decide what their brand is. Anyone that want to Learn the true definition of branding and know how to use it to their company s advantage.