Cantitate/Preț
Produs
Total produse
Vezi coșul
Brand from Inside Pod de Libby Sartain

Brand from Inside Pod

Autor Libby Sartain, Mark Schumann, Sartain
en Limba Engleză Paperback – 5 apr 2006
In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo , describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business ensuring consistent authenticity, substance, and voice throughout the business any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.
Citește tot Restrânge

Preț: 15405 lei

Nou

Puncte Express: 231
Preț estimativ în valută:
2726€ • 3197$ • 2394£

Carte disponibilă

Livrare economică 24 ianuarie-07 februarie

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781118964460
ISBN-10: 1118964462
Pagini: 272
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.4 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Cuprins

Introduction v PART ONE: GET SMART! 1 Essential #1: Discover 3 2 Essential #2: Commit 21 PART TWO: GET READY! 3 Essential #3: Diagnose 63 4 Essential #4: Prepare 92 PART THREE: GET IT DONE! 5 Essential #5: Create 119 6 Essential #6: Apply 158 7 Essential #7: Market 195 8 Essential #8: Nurture 218 PART FOUR: WHAT IT MEANS FOR YOU 9 You and Employer Brand 241 Notes 244 Acknowledgments 249 The Authors 251 Index 253

Textul de pe ultima copertă

Praise for "Brand from the Inside" "These days the claim that 'Our People Are Our Greatest Asset' has replaced 'The Customer Is Always Right' as the corporate slogan that is easiest to agree with yet hardest to put into practice. If you want to learn what it really means, you must read this book."
--Marcus Buckingham, independent consultant; former senior consultant, The Gallup Organization; and author
"Eight out of ten companies do not do what this book recommends. The 20 percent who do are the most admired market leaders. It is impossible to do justice to the value this book offers in a sentence or two. You must--repeat, must--read it."
--Dr. Jac Fitz-Enz, founder and CEO, Human Capital Source; senior editor, Human Capital Magazine; author and pioneer in the field of human capital benchmarking
"At last, Mark Schumann and Libby Sartain have gotten the issue of branding right for the rest of us. No brand is any better than the willingness and inclination of employees to deliver on the brand's promise. Delivering the brand from the inside out is the only strategy that works. Anyone interested in branding must read this important how-to book!"
--Roger D'Aprix, author, "Communicating for Change: Connecting the Workplace with the Marketplace"
"Employment branding is on the frontier of strategic HR thinking because no other 'people strategy' has a greater long-term impact on recruiting and retention. This book should just be called 'The Answer, ' because it provides a compelling case as well as the required steps for utilizing internal employment branding to emotionally tie workers to their employer. It is simply the best book on internal employee branding, period!"
--Dr. John Sullivan, professor of management, San Francisco State University; and author
"This is an important book about how branding is changing throughout our new wired world. It gives you a sneak peek at how to engineer strong inside brands. From marketing to all-points-leadership, this book is a map to future corporate value."
--Tim Sanders, author, "The Likeability Factor"