Behind the Manipulation
Autor William Barreen Limba Engleză Hardback – 7 aug 2018
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Specificații
ISBN-13: 9781516571444
ISBN-10: 1516571444
Pagini: 246
Dimensiuni: 208 x 260 x 18 mm
Greutate: 0.76 kg
Ediția:2. Auflage
Editura: Cognella Academic Publishing
ISBN-10: 1516571444
Pagini: 246
Dimensiuni: 208 x 260 x 18 mm
Greutate: 0.76 kg
Ediția:2. Auflage
Editura: Cognella Academic Publishing
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Descriere
Descriere de la o altă ediție sau format:
Reveals the secrets behind the manipulation that is inherent in all brand advertising. The book offers readers a guide to writing brand advertising for all media. This is the ideal choice for courses in copywriting, advanced copywriting, and portfolio-creation, as well as introductory advertising, communication, and popular culture.
Reveals the secrets behind the manipulation that is inherent in all brand advertising. The book offers readers a guide to writing brand advertising for all media. This is the ideal choice for courses in copywriting, advanced copywriting, and portfolio-creation, as well as introductory advertising, communication, and popular culture.