Analyzing the Relationship Between Innovation, Value Creation, and Entrepreneurship

Editat de María-Soledad Castaño-Martínez, Miguel-Ángel Galindo-Martín, Maria-Teresa Mendez-Picazo

en Limba Engleză Paperback – 14 oct 2019

Analyses the theoretical and empirical aspects of innovation as a factor that enhances value creation and the role of entrepreneurship. While highlighting topics such as data management, social enterprise, and digital marketing, this publication explores enhanced economic growth and the methods of higher levels of consumption in society.

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