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Amazon – How the World′s Most Relentless Retailer will Continue to Revolutionize Commerce

Autor Natalie Berg, Miya Knights
en Limba Engleză Hardback – 2 noi 2021
Gain insights into Amazon's inner workings and the secrets behind its disruptive strategies, to learn valuable lessons that can be applied to retailers globally.
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Specificații

ISBN-13: 9781398601444
ISBN-10: 1398601446
Pagini: 328
Dimensiuni: 164 x 242 x 30 mm
Greutate: 0.63 kg
Ediția:00002
Editura: Kogan Page

Cuprins

Section - 01: It's an Amazon world; Section - 02: Why Amazon is not your average retailer - Introduction to retail strategy; Section - 03: Pandemic pivots - How COVID upended the retail industry; Section - 04: Amazon's pandemic power grab; Section - 05: The Prime ecosystem - Redefining loyalty for today's modern shopper; Section - 06: Retail apocalypse or rebirth?; Section - 07: End of pure-play e-commerce - Amazon's transition to bricks and mortar retailing; Section - 08: Amazon's grocery ambitions - Create a platform to sell you everything else; Section - 09: Supermarkets - A brave new era; Section - 10: A private label juggernaut - Here comes the squeeze; Section - 11: Technology and frictionless retail; Section - 12: AI and voice - The new retail frontier; Section - 13: Store of the future - How digital automation will enrich the customer experience; Section - 14: Redefining the store - Shifting from transactional to experiential; Section - 15: Retail fulfilment - Winning the customer over the final mile; Section - 16: The last-mile infrastructure; Section - 17: Conclusion - Peak Amazon?

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