Agile Marketing – Unlock Adaptive and Data–driven Marketing for Long–term Success

Section - PART ONE: The agile marketing opportunity; Chapter - 01: Marketing in the digital age; Chapter - 02: Defining agile marketing - what it is, and what it's not; Chapter - 03: Agile process and principles; Section - PART TWO: Agile marketing strategy; Chapter - 04: Understanding context and situational awareness; Chapter - 05: Adaptive strategy; Section - PART THREE: Agile marketing execution; Chapter - 06: Using sprints; Chapter - 07: Applying methodology to marketing execution; Section - PART FOUR: Scaling agile marketing; Chapter - 08: Agile marketing structures; Chapter - 09: Agile marketing at scale; Chapter - 10: Agile resourcing; Section - PART FIVE: Agility from data; Chapter - 11: Why data is the foundation of agile; Chapter - 12: Learning well with data; Section - PART SIX: Agile marketing culture and leadership; Chapter - 13: What is agile culture in marketing?; Chapter - 14: A culture of exploration; Chapter - 15: Empowering high-performing marketing teams; Section - PART SEVEN: The agile marketing transformation; Chapter - 16: Conclusion;