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Affiliate Program Management: An Hour a Day

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en Limba Engleză Carte Paperback – April 2011
Affiliate marketing is hot; here's how to get your program going

Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.

  • Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know
  • Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program
  • Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more

Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.

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Specificații

ISBN-13: 9780470651735
ISBN-10: 0470651733
Pagini: 460
Ilustrații: Illustrations
Dimensiuni: 188 x 235 x 33 mm
Greutate: 0.66 kg
Editura: Sybex
Locul publicării: Hoboken, United States

Public țintă

This is the perfect book for affiliate program managers and those who want to be: merchants and small business owners with an online presence who want to launch and manage a successful affiliate marketing program. Those who support affiliate program managers at larger affiliate management companies (contest creators, coupon program creators, affiliate communications specialists, etc.) will find the book s information invaluable. Affiliates interested in how affiliate programs should be run (so they can make good choices about which to join) will also love this book. Finally, internet marketers, savvy small business owners, marketing students, and others will be interested in the techniques presented for expanding online businesses.