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Advertising as a Creative Industry de Izabela Derda

Advertising as a Creative Industry: Routledge Research in the Creative and Cultural Industries

Autor Izabela Derda
en Limba Engleză Paperback – 30 ian 2025
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.
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Specificații

ISBN-13: 9781032203041
ISBN-10: 1032203048
Pagini: 92
Dimensiuni: 140 x 216 x 6 mm
Greutate: 0.13 kg
Editura: Taylor & Francis Ltd (Sales)
Seria Routledge Research in the Creative and Cultural Industries

Recenzii

"A significant look at how the history, discourse and practice of advertising has always been and is increasingly so a creative industry." Carrie Westwater, Artist & Academic, Cardiff University, UK

Cuprins

Introduction. Between Cultural and Industrial 1. Advertising X Creativity 2. Advertising X Innovation 3. Advertising X Entertainment 4. Advertising X Other Creative Sectors 5. Advertising: Regime of Paradoxes

Notă biografică

Izabela Derda is Assistant Professor in Media & Creative Industries at the Erasmus School of History, Culture and Communication, Erasmus University, the Netherlands. She is also an advertising professional, former head of entertainment at Havas SE, and a jury member for major advertising festivals, such as Cannes Lions or Eurobest.