Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement, Second Edition
Editat de Michael J. Worth, Matthew T. Lamberten Limba Engleză Paperback – 9 mar 2026
Preț: 199.30 lei
Preț vechi: 225.07 lei
-11% Precomandă
Puncte Express: 299
Carte nepublicată încă
Doresc să fiu notificat când acest titlu va fi disponibil:
Se trimite...
Specificații
ISBN-13: 9798765162729
Pagini: 320
Ilustrații: 6 B/W Figures
Dimensiuni: 152 x 229 mm
Ediția:2
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:New York, United States
Pagini: 320
Ilustrații: 6 B/W Figures
Dimensiuni: 152 x 229 mm
Ediția:2
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:New York, United States
Cuprins
Acknowledgments
Introduction
Michael J. Worth and Matthew T. Lambert
Part I: Advancement in Higher Education
Chapter 1: The Present and Future of Higher Education
Matthew T. Lambert
Chapter 2: History and Growth of Institutional Advancement
Michael J. Worth
Part II: Foundations of Advancement
Chapter 3: Strategic Planning and Advancement
James M. Langley
Chapter 4: Marketing and Communications
Teresa Flannery
Chapter 5: The Integrated Advancement Program
Michael C. Eicher and Jennifer Keyes
Part III: Raising Funds from Individuals
Chapter 6: Cultivating a Reimagined University Community
Armin Afsahi
Chapter 7: Annual Giving: Strategies for Lifetime Philanthropic Engagement
Daniel H. Frezza
Chapter 8: Major and Principal Gifts
Matthew Eynon and Ronald J. Schiller
Chapter 9: Planned Giving
Jeff Comfort
Part IV: Campaigns and Project-Based Fundraising
Chapter 10: Comprehensive Campaigns: Looking Back, Looking Forward
Fritz W. Schroeder and Ashlyn W. Sowell
Chapter 11: Giving by Corporations, Foundations, and Other Organizations: From Early Days to New Directions
Joanna Glickler and Jennifer Lawrence
Part V: Engaging Constituencies
Chapter 12: Engaging the Next Generation of Philanthropists
Kestrel A. Linder
Chapter 13: Growing Women's Philanthropy: Five Essential Principles for Success
Valerie Cushman
Chapter 14: Expanding the Circle: Advancing Engagement for All Alumni
Matt Carcella
Chapter 15: International Fundraising
Rachel Sandison and Frances Shepherd
Part VI: Understanding Institutional Settings
Chapter 16: Institutionally Related Foundations in Public Colleges and Universities
James H. Moore Jr.
Chapter 17: Community College Advancement
Gretchen D. Wood
Chapter 18: Activating Academic Units in Advancement
Mark A. Petersen
Chapter 19: Aligning the Governing Board, President, and Advancement Team
James T. Harris and Richard P. Virgin
Part VII: Managing and Supporting Advancement Programs
Chapter 20: Recruiting and Retaining Advancement Officers: A High-Performance,
High-Human Approach
Annamarie Bezzerides
Chapter 21: Advancement Services
Caroline S. Chang
Chapter 22: The Future of Fundraising: Artificial Intelligence in Advancement
Adam Martel
Chapter 23: Integrating Advancement and Career Services
Kathleen Powell
Conclusion
Michael J. Worth and Matthew T. Lambert
Index
About the Contributors
Introduction
Michael J. Worth and Matthew T. Lambert
Part I: Advancement in Higher Education
Chapter 1: The Present and Future of Higher Education
Matthew T. Lambert
Chapter 2: History and Growth of Institutional Advancement
Michael J. Worth
Part II: Foundations of Advancement
Chapter 3: Strategic Planning and Advancement
James M. Langley
Chapter 4: Marketing and Communications
Teresa Flannery
Chapter 5: The Integrated Advancement Program
Michael C. Eicher and Jennifer Keyes
Part III: Raising Funds from Individuals
Chapter 6: Cultivating a Reimagined University Community
Armin Afsahi
Chapter 7: Annual Giving: Strategies for Lifetime Philanthropic Engagement
Daniel H. Frezza
Chapter 8: Major and Principal Gifts
Matthew Eynon and Ronald J. Schiller
Chapter 9: Planned Giving
Jeff Comfort
Part IV: Campaigns and Project-Based Fundraising
Chapter 10: Comprehensive Campaigns: Looking Back, Looking Forward
Fritz W. Schroeder and Ashlyn W. Sowell
Chapter 11: Giving by Corporations, Foundations, and Other Organizations: From Early Days to New Directions
Joanna Glickler and Jennifer Lawrence
Part V: Engaging Constituencies
Chapter 12: Engaging the Next Generation of Philanthropists
Kestrel A. Linder
Chapter 13: Growing Women's Philanthropy: Five Essential Principles for Success
Valerie Cushman
Chapter 14: Expanding the Circle: Advancing Engagement for All Alumni
Matt Carcella
Chapter 15: International Fundraising
Rachel Sandison and Frances Shepherd
Part VI: Understanding Institutional Settings
Chapter 16: Institutionally Related Foundations in Public Colleges and Universities
James H. Moore Jr.
Chapter 17: Community College Advancement
Gretchen D. Wood
Chapter 18: Activating Academic Units in Advancement
Mark A. Petersen
Chapter 19: Aligning the Governing Board, President, and Advancement Team
James T. Harris and Richard P. Virgin
Part VII: Managing and Supporting Advancement Programs
Chapter 20: Recruiting and Retaining Advancement Officers: A High-Performance,
High-Human Approach
Annamarie Bezzerides
Chapter 21: Advancement Services
Caroline S. Chang
Chapter 22: The Future of Fundraising: Artificial Intelligence in Advancement
Adam Martel
Chapter 23: Integrating Advancement and Career Services
Kathleen Powell
Conclusion
Michael J. Worth and Matthew T. Lambert
Index
About the Contributors
Recenzii
Advancing Higher Education captures the evolution of a profession that is increasingly strategic, integrated, and global. Drawing on the expertise of accomplished practitioners and thought leaders, Matthew Lambert and Michael Worth present a forward-looking examination of advancement's role in strengthening institutions and the communities they serve. From emerging technologies and integrated advancement structures to new models of engagement and philanthropy, this second edition reflects the values, collaboration, and innovation shaping our field today. It is wonderful to hear the voices of esteemed members of our CASE global community represented in the pages of this book. An essential resource for advancement professionals seeking insight into both current practice and the future of our profession.
Universities today must navigate shifting public expectations, technological disruption, and evolving funding models while remaining steadfast in their academic mission. In this thoughtfully curated volume, Lambert and Worth illuminate the increasingly central role of advancement in sustaining institutional excellence and global engagement. With contributions from experienced leaders across diverse institutional settings, the book offers a rigorous and strategic examination of the forces shaping higher education and the partnerships necessary for its future vitality. An important resource for university leaders, trustees, and advancement professionals alike.
Higher education has never mattered more than it does today--and neither has the work of advancement. Worth and Lambert have created something powerful here: a book that doesn't just catalog best practices but explores how advancement professionals can help institutions activate their transformative mission in challenging times. The diverse voices in these pages--from community colleges to elite research universities, from annual giving to comprehensive campaigns--demonstrate that when we build authentic relationships and align our work with institutional purpose, we enable colleges and universities to develop the mindsets students need to thrive. This is essential reading for anyone who believes in education's capacity to transform lives and society.
Advancement leaders today must balance strategic clarity with adaptability in a rapidly evolving landscape. This second edition of Advancing Higher Education delivers an insightful and highly relevant roadmap, integrating perspectives on campaigns, alumni engagement, global fundraising, staffing, and emerging technologies such as AI. Lambert and Worth have assembled an exceptional group of practitioners whose collective experience reflects the breadth of modern advancement work across institutions and cultures. A valuable guide for professionals seeking to build resilient, mission-driven programs grounded in inclusive engagement and measurable impact.
Universities today must navigate shifting public expectations, technological disruption, and evolving funding models while remaining steadfast in their academic mission. In this thoughtfully curated volume, Lambert and Worth illuminate the increasingly central role of advancement in sustaining institutional excellence and global engagement. With contributions from experienced leaders across diverse institutional settings, the book offers a rigorous and strategic examination of the forces shaping higher education and the partnerships necessary for its future vitality. An important resource for university leaders, trustees, and advancement professionals alike.
Higher education has never mattered more than it does today--and neither has the work of advancement. Worth and Lambert have created something powerful here: a book that doesn't just catalog best practices but explores how advancement professionals can help institutions activate their transformative mission in challenging times. The diverse voices in these pages--from community colleges to elite research universities, from annual giving to comprehensive campaigns--demonstrate that when we build authentic relationships and align our work with institutional purpose, we enable colleges and universities to develop the mindsets students need to thrive. This is essential reading for anyone who believes in education's capacity to transform lives and society.
Advancement leaders today must balance strategic clarity with adaptability in a rapidly evolving landscape. This second edition of Advancing Higher Education delivers an insightful and highly relevant roadmap, integrating perspectives on campaigns, alumni engagement, global fundraising, staffing, and emerging technologies such as AI. Lambert and Worth have assembled an exceptional group of practitioners whose collective experience reflects the breadth of modern advancement work across institutions and cultures. A valuable guide for professionals seeking to build resilient, mission-driven programs grounded in inclusive engagement and measurable impact.