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Advancing Higher Education: Second Edition

Editat de Michael J. Worth, Matthew T. Lambert
en Limba Engleză Hardback – 17 sep 2026
The second edition of Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement is a complete revision and update of the successful first edition. It includes updated chapters on core advancement topics but also addresses new topics, for example, the integration of artificial intelligence and evolving institutional structures. All authors are innovative and seasoned practitioners and influencers in advancement. Chapters address such questions as "What is working now?" "Where are we going?" and "What will the future of advancement look like?"
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Specificații

ISBN-13: 9798765162712
Pagini: 320
Ilustrații: 6 B/W Figures
Dimensiuni: 152 x 229 mm
Ediția:2
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:New York, United States

Cuprins

Acknowledgments
Introduction
Michael J. Worth and Matthew T. Lambert
Part I: Advancement in Higher Education
Chapter 1: The Present and Future of Higher Education
Matthew T. Lambert
Chapter 2: History and Growth of Institutional Advancement
Michael J. Worth
Part II: Foundations of Advancement
Chapter 3: Strategic Planning and Advancement
James M. Langley
Chapter 4: Marketing and Communications
Teresa Flannery
Chapter 5: The Integrated Advancement Program
Michael C. Eicher and Jennifer Keyes
Part III: Raising Funds from Individuals
Chapter 6: Cultivating a Reimagined University Community
Armin Afsahi
Chapter 7: Annual Giving: Strategies for Lifetime Philanthropic Engagement
Daniel H. Frezza
Chapter 8: Major and Principal Gifts
Matthew Eynon and Ronald J. Schiller
Chapter 9: Planned Giving
Jeff Comfort
Part IV: Campaigns and Project-Based Fundraising
Chapter 10: Comprehensive Campaigns: Looking Back, Looking Forward
Fritz W. Schroeder and Ashlyn W. Sowell
Chapter 11: Giving by Corporations, Foundations, and Other Organizations: From Early Days to New Directions
Joanna Glickler and Jennifer Lawrence
Part V: Engaging Constituencies
Chapter 12: Engaging the Next Generation of Philanthropists
Kestrel A. Linder
Chapter 13: Growing Women's Philanthropy: Five Essential Principles for Success
Valerie Cushman
Chapter 14: Expanding the Circle: Advancing Engagement for All Alumni
Matt Carcella
Chapter 15: International Fundraising
Rachel Sandison and Frances Shepherd
Part VI: Understanding Institutional Settings
Chapter 16: Institutionally Related Foundations in Public Colleges and Universities
James H. Moore Jr.
Chapter 17: Community College Advancement
Gretchen D. Wood
Chapter 18: Activating Academic Units in Advancement
Mark A. Petersen
Chapter 19: Aligning the Governing Board, President, and Advancement Team
James T. Harris and Richard P. Virgin
Part VII: Managing and Supporting Advancement Programs
Chapter 20: Recruiting and Retaining Advancement Officers: A High-Performance,
High-Human Approach
Annamarie Bezzerides
Chapter 21: Advancement Services
Caroline S. Chang
Chapter 22: The Future of Fundraising: Artificial Intelligence in Advancement
Adam Martel
Chapter 23: Integrating Advancement and Career Services
Kathleen Powell
Conclusion
Michael J. Worth and Matthew T. Lambert
Index
About the Contributors

Recenzii

Advancing higher education is a mission that transforms lives and society. Having a thorough understanding of the myriad elements of integrated advancement, and their mutual dependence, is important. Identifying new strategies is critical in an environment with increasing opportunities, competition and challenges to our sector.



The impressive list of expert contributors alone indicates that this publication thoughtfully considers advancement for a changing era of higher education. This compelling anthology of essays eloquently evaluates existing practices and encourages advancement professionals to build upon them; to think differently; to seek out partnerships and to develop new strategies as architects of the future. It should sit high on the reading list for educational leaders, advancement professionals, and for all who wish to have a deeper and more comprehensive understanding of what it takes to advance higher education in an increasingly dynamic environment.

In Advancing Higher Education, editors Michael Worth and Matthew Lambert have assembled authors representing some of the leading practitioners and thinkers in the advancement profession. This volume provides their insights on profound changes impacting higher education and describes new and innovative strategies to address them. Advancement professionals and other leaders working to advance their institutions will find its contents of great value.
Michael Worth and Matthew Lambert represent the best in both long-term advancement leadership and the exciting new generation of leaders now making their mark on philanthropy. In this book, they have assembled a "who's who" of higher education advancement professionals, sharing their years of wisdom, new fundraising ideas and best practices.