A Practitioner`s Guide to Account–Based Marketin – Accelerating Growth in Strategic Accounts
Autor Bev Burgess, Dave Munnen Limba Engleză Hardback – 2 iun 2021
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|---|---|---|
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| Kogan Page – 2 iun 2021 | 297.98 lei 3-5 săpt. | +31.00 lei 6-10 zile |
| Hardback (1) | 670.86 lei 6-8 săpt. | |
| Kogan Page – 2 iun 2021 | 670.86 lei 6-8 săpt. |
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Specificații
ISBN-13: 9781398600881
ISBN-10: 1398600881
Pagini: 312
Dimensiuni: 165 x 240 x 25 mm
Greutate: 0.62 kg
Editura: Kogan Page
ISBN-10: 1398600881
Pagini: 312
Dimensiuni: 165 x 240 x 25 mm
Greutate: 0.62 kg
Editura: Kogan Page
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Cuprins
Section - ONE: Setting up an account-based marketing programme; Section - 01: The essentials of account-based marketing; Section - 02: Building the right foundations for account-based marketing; Section - 03: Investing in the right tools and technologies; Section - 04: Deciding which accounts to focus on; Section - 05: The ABM adoption model; Section - TWO: Account-based marketing step by step; Section - 06: Knowing what is driving the account; Section - 07: Playing to the client's needs; Section - 08: Mapping and profiling stakeholders; Section - 09: Developing targeted value propositions; Section - 10: Planning integrated sales and marketing campaigns; Section - 11: Executing integrated campaigns; Section - 12: Evaluating results and updating plans; Section - THREE: Developing your career as an account-based marketer; Section - 13: The competencies you need to do account-based marketing; Section - 14: Managing your ABM career; Section - 15: Index