A Practical Guide to Behavioral Research de Robert Sommer

A Practical Guide to Behavioral Research: Tools and Techniques

Robert Sommer

Barbara Sommer

This new edition of Robert Sommer and Barbara Sommer's successful book A Practical Guide to Behavioral Research continues to emphasize a hands-on, multimethod, and interdisciplinary approach to behavioral research in psychology, sociology, and anthropology. It expands the fourth edition's coverage of computer-related research methods and employs an international perspective, presenting general principles and their practical applications. Like previous editions, A Practical Guide to Behavioral Research, 5/e, covers the four major approaches to behavioral research (experimentation, observation, questionnaire, interview) and examines other important methods, including attitude and rating scales, the case study, semantic differential, unobtrusive measures, and the use of personal documents. It provides particularly strong treatment of observational approaches, behavior and cognitive mapping, electronic searches and Internet research, and action research. This revision includes two new chapters stimulated by student interest: Chapter 14, Action Research, addresses the gap between doing research and having it applied; Chapter 15, The Big Fuzzies, describes techniques for researching important concepts that are difficult to define and measure.
Written in an accessible, colloquial style, this popular book encourages students to actually do research instead of just learning the concepts and language. Clear descriptions and concrete examples of abstract concepts demystify research and help students think about research procedures in a variety of settings, not just in the laboratory. Ideal for undergraduates in research methods classes, A Practical Guide to Behavioral Research, 5/e, is an invaluable reference for students of communications, education, nursing, design, and business. It is also a useful resource for readers who need reliable information or anyone interested in behavioral studies.

The authors maintain a useful companion website at http: //psychology.ucdavis.edu/Sommerr/pg5/.

Citește tot Restrânge

	Preț	Express
Paperback (1)	900^.69 lei 43-57 zile
Oxford University Press – 19 sep 2001	900^.69 lei 43-57 zile
Hardback (1)	1469^.50 lei 43-57 zile
Oxford University Press – 28 noi 2001	1469^.50 lei 43-57 zile

Preț

Express

Paperback (1)

900^.69 lei 43-57 zile

Oxford University Press – 19 sep 2001

900^.69 lei 43-57 zile

Hardback (1)

1469^.50 lei 43-57 zile

Oxford University Press – 28 noi 2001

1469^.50 lei 43-57 zile

Descriere

The fifth edition of this popular research methods book emphasizes a hands-on, multimethod, interdisciplinary approach to behavioral research. In this book, research is seen not as a remote activity of a white-coat priesthood, but as an approach that can be used by people in many fields to solve immediate problems and increase understanding of human behavior. Numerous examples from different nations are provided throughout.