The fundamentals of identity govern actions and personality like no other. A lucid identity is one of the indispensable keys to creating a happy and prosperous life for the individual, and the ratio of secure people to shattered ones is a fundamental determinant of the character of national and global communities. 'Zetetics and the art of Identity' explores a systematic path to the understanding of self. Some aspects of human identity, in the spirit of life's mystery, remain elusive but the understanding of the rest is a large part of the difference between success and failure in life's challenges. Zetetics, in brief, is to proceed by enquiry, but that turns out on examination to be a little more complex than it seems at first sight. While exploring the fundamentals of zetetics is a key part of this work, its primary purpose is the discovery of the main social mechanisms and issues that bear on identity and, to some extent, how zetetics can help in altering that influence.