Youtube Channels for Dummies
Autor Rob Ciampa, Matt Ciampa, Rich Murphy, Jackie Swansburg Paulinoen Limba Engleză Paperback – 24 dec 2024
Ready to shine on the world's biggest stage? With YouTube Channels For Dummies, you'll unlock the secrets to creating powerful videos and channels that captivate audiences and propel your brand to stardom. Four renowned experts guide you through every step, from ideation to production, promotion, and monetization.
- Master video planning, filming, and editing that demand attention
- Discover cutting-edge tech and tools to capture the perfect shot
- Explore audio and lighting magic to elevate your content's cinematic quality
When you've mastered content creation and built your audience, it's time to build your business. YouTube Channels For Dummies reveals proven strategies for monetizing your channel through:
- Advertising programs
- Sponsorships
- And more monetization and brand opportunities
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Specificații
ISBN-13: 9781394271436
ISBN-10: 1394271433
Pagini: 384
Dimensiuni: 185 x 233 x 22 mm
Greutate: 0.52 kg
Ediția:3rd edition
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 1394271433
Pagini: 384
Dimensiuni: 185 x 233 x 22 mm
Greutate: 0.52 kg
Ediția:3rd edition
Editura: Wiley
Locul publicării:Hoboken, United States
Notă biografică
Rob Ciampa helped grow and lead one of the world's top YouTube analytics firms. He now works with companies on competitive analytics and business performance.
Matt Ciampa is a video editor whose work has been featured on the Try Guys, Jubilee, and BuzzFeed's "Tasty" channel.
Rich Murphy is a Senior Product Manager at Pixability.
Jackie Swansburg Paulino is the Chief Product Officer at Pixability.
Matt Ciampa is a video editor whose work has been featured on the Try Guys, Jubilee, and BuzzFeed's "Tasty" channel.
Rich Murphy is a Senior Product Manager at Pixability.
Jackie Swansburg Paulino is the Chief Product Officer at Pixability.
Cuprins
Introduction 1
Part 1: Getting Started with YouTube 7
Chapter 1: Understanding the YouTube Ecosystem 9
Chapter 2: The Basics of YouTube Navigation 25
Chapter 3: Building Your Channel from the Ground Up 53
Part 2: Making Great YouTube Videos 75
Chapter 4: What Makes a Video Good? 77
Chapter 5: Production: How to Have a Successful Shoot 91
Chapter 6: Post-Production: How to Edit 115
Chapter 7: Preparing for Upload Day 145
Part 3: Growing, Knowing, and Engaging Your Audience 179
Chapter 8: Building Your Audience 181
Chapter 9: Creating Your Content Strategy 203
Chapter 10: YouTube Studio Channel Analytics 221
Chapter 11: First-Party Data: Your Own Secret Recipe 249
Part 4: YouTube Channels Are Serious Business 263
Chapter 12: Expanding Your Audience with Paid Ads and Promotions 265
Chapter 13: Earning Money on YouTube: A YPP Overview 289
Chapter 14: Using AI to Supercharge Your YouTube Channel 307
Part 5: The Part of Tens 325
Chapter 15: Ten Key Steps to Improving YouTube Search Results 327
Chapter 16: Ten Things to Know About Copyright 337
Index 347
Part 1: Getting Started with YouTube 7
Chapter 1: Understanding the YouTube Ecosystem 9
Chapter 2: The Basics of YouTube Navigation 25
Chapter 3: Building Your Channel from the Ground Up 53
Part 2: Making Great YouTube Videos 75
Chapter 4: What Makes a Video Good? 77
Chapter 5: Production: How to Have a Successful Shoot 91
Chapter 6: Post-Production: How to Edit 115
Chapter 7: Preparing for Upload Day 145
Part 3: Growing, Knowing, and Engaging Your Audience 179
Chapter 8: Building Your Audience 181
Chapter 9: Creating Your Content Strategy 203
Chapter 10: YouTube Studio Channel Analytics 221
Chapter 11: First-Party Data: Your Own Secret Recipe 249
Part 4: YouTube Channels Are Serious Business 263
Chapter 12: Expanding Your Audience with Paid Ads and Promotions 265
Chapter 13: Earning Money on YouTube: A YPP Overview 289
Chapter 14: Using AI to Supercharge Your YouTube Channel 307
Part 5: The Part of Tens 325
Chapter 15: Ten Key Steps to Improving YouTube Search Results 327
Chapter 16: Ten Things to Know About Copyright 337
Index 347