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Your Creative Power de Alex Osborn

Your Creative Power

Autor Alex Osborn
en Limba Engleză Hardback – 4 noi 2008

Descoperim în Your Creative Power o perspectivă fascinantă care transformă imaginația dintr-un concept abstract într-o resursă practică, gata de a fi accesată la cerere. Reținem în special detaliul care a consacrat această lucrare: introducerea termenului „brainstorm”, definit de Alex Osborn nu doar ca o simplă discuție, ci ca o sesiune riguros structurată în care participanții își folosesc imaginația creativă pentru a genera soluții pe o temă specifică, într-un timp limitat. Autorul, deși format în psihologie practică și publicitate, alege să scrie într-un limbaj eliberat de rigorile academice, tratând facultatea de a imagina ca pe un „hobby” ce merită toată energia și seriozitatea noastră.

Abordarea sa amintește de A Technique for Producing Ideas de James Young prin dorința de a demistifica procesul creativ și de a-l prezenta ca pe o tehnică aplicabilă în orice domeniu, dar Your Creative Power adaugă o componentă socială și organizațională mult mai puternică prin dinamica de grup. Această lucrare pune bazele pentru ceea ce autorul va dezvolta ulterior în Applied Imagination - Principles and Procedures of Creative Writing, unde principiile gândirii creative sunt detaliate și mai analitic. Dacă în lucrările sale ulterioare accentul cade pe proceduri, aici apreciem entuziasmul descoperirii și argumentația solidă conform căreia efortul conștient poate amplifica puterea creativă a oricui. Volumul reușește să convingă cititorul că originalitatea nu este un talent înnăscut rezervat artiștilor, ci o disciplină ce poate fi exersată și transformată în succes tangibil.

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Specificații

ISBN-13: 9781443731942
ISBN-10: 1443731943
Pagini: 396
Dimensiuni: 145 x 222 x 27 mm
Greutate: 0.69 kg
Editura: Myers Press

De ce să citești această carte

Recomandăm această carte oricărui profesionist sau student care dorește să își depășească blocajele mentale. Alex Osborn oferă nu doar teorie, ci instrumente concrete pentru a genera idei „la minut”. Veți câștiga o înțelegere profundă a modului în care funcționează mintea în momentele de flux și veți învăța cum să organizați sesiuni de brainstorming eficiente, transformând imaginația dintr-o trăsătură pasivă într-un motor activ de inovație.

Descriere scurtă

YOUR CREATIVE POWER- How to Use Imagination. By ALEX OSBORN. ABOUT THE AUTHOR . . . by Samuel Hopkins Adams Hamilton College graduates have the habit of keeping an attentive eye upon their fellow alumni. Thus, although he graduated eighteen years after me, I knew of Alex Osborn long before he had any inkling of my interest. There was another Alex in that able class of 1909, Alex antler Woollcott, whom I had sponsored into a newspaper job upon his graduation. Only a few years thereafter he was a notable in the newspaper and theatre worlds. About the time of his early success, we met at the home of Laurette Taylor, where one met everybody. Aleck buttonholed me What do you know about my classmate Alex Osborn Nothing I answered. Weil, youd better. Why What am I supposed to do about this Osborn Nothing, Nobody has to do anything about him. Hell do it, himself AH right I said. Tm open to conviction. What is he doing Aleck was a bit vague about that. His friend and class mate had been teacher, reporter, had taken a shot at maga zine writing, had touched upon banking and a few other lines, and was something in factory management. It isnt what hes doing its what he fe Woollcott insisted. When the subject next came up between us, Alex Osborn was well on his way to becoming head of the great advertis ing firm of Batten, Barton, Durstine and Osbom, and I had come to know and admire him personally as one of the most versatile, vigorous, and provocative minds among my wide range of acquaintances, His classmate recalled to me our conversation of years before. What do you think of Osbom now he demanded with rather the air of having patented, or, at least, invented him. You were right 1 admitted, I am always right, said Alex Woollcott blandly. Alex Osborn Ten years ago, the editor of a leading magazine invited me to lunch. I had been one of his contributors, but we had never met. lie broke the ice by asking, What is your hobby, Mr. Osbom Imagination, I replied. He paused, then wrote on the back of an envelope, u Mv HOBBY Is IMAGINATION. Mr. Osborn, he said, you must do a book on that. Its a job that has been waiting to be done all these years. There is no subject of greater importance. You must give it the time and energy and thoroughness it deserves. That remark started this book. Although I earned my masters degree in practical psy chology and have devotee most of my life to the psychology of advertising, I cannot claim to be a psychologist. Nor have I tried to write as a psychologist, I have felt free to take figurative liberties with academic concepts. For instance, I realize that imagination is an integral part of mans mind fxxly function and yet, for the sake of clarity and read ability, I refer to imagination as if it were an entity of itself. My frequent use of the term brainstorm may bother the reader at first. Although Chapter 33 will fully explain, an inkling of its meaning may be helpful here Brainstorm is used mainly to label the kind of conference where a few people sit clown together for an hour or so solely to use their creative imaginations solely to suggest ideas on a specific . subject right then and there. During the past ton years, in quest of material and insight,-I have interviewed hundreds of people and have read hun dreds of books, speeches and articles, I am indebted to all who talked with me and to all whose writings I read. Many of their names will be found in the index, My .. special thanks go to those whose books were most helpful, and this list includes Julius Boraas Teaching to Think, Alexis Carrel Man the Unknown, James B, Conant xi xfi On C ndfer standing Science, Robert P...