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Writing for Public Relations: A Practical Guide for Professionals de Janet Mizrahi

Writing for Public Relations: A Practical Guide for Professionals

Autor Janet Mizrahi
en Limba Engleză Paperback – 28 dec 2015
Employers consider communication as one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy-to-follow guide that provides strategies for effective professional communication. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, the book offers guides to compose typical workplace documents, from effective e-mails and convincing reports to winning presentations and engaging resumes. This concise book offers busy readers concrete strategies to improve their workplace writing.
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Specificații

ISBN-13: 9781631573057
ISBN-10: 1631573055
Pagini: 150
Dimensiuni: 152 x 229 x 8 mm
Greutate: 0.21 kg
Editura: Business Expert Press

Notă biografică

Janet Mizrahi is a continuing lecturer in the writing program at the University of California, Santa Barbara. Her teaching focus is professional writing for business, public relations, marketing, and journalism. Prior to her academic career, Ms. Mizrahi worked in corporate communications and wrote strategic and operating plans, capital appropriations requests, and special projects. As a marketing communications writer, she has worked in a variety of industries and has produced all types of business and marketing communications. Ms. Mizrahi also has experience as a journalist at a daily newspaper where she wrote feature articles, a column, book reviews, and magazine pieces. She is the author of Fundamentals of Writing for Marketing and Public Relations and Web Content: A Writer's Guide for Business Expert Press and blogs for BizComBuzz. A regular presenter at the Association of Business Communication, Ms. Mizrahi received her BA from the University of California, Berkeley, and her MA from UCLA.