The Winning Formula

Why is F1 the perfect example for leadership, motivation and strategy? And what can we learn from it? How does a pit crew change four wheels in 1.9 seconds? And what does that mean for a company like Blackberry? What is Ron Dennis' secret to good time management? And how can that help TV producers? In this book, driver, commentator and entrepreneur David Coulthard opens the doors to the secretive world of F1 and reveals in simple, entertaining and utterly compelling terms how he has been able to master this mind-boggling variety of disciplines by applying the skills honed from his years at the top of the world's most demanding motorsport.