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Total Competition: Lessons in Strategy from Formula One

Autor Ross Brawn, Adam Parr
en Limba Engleză Paperback – 29 iun 2017
From Ross Brawn—one of the most successful figures in Formula One auto racing—comes a compelling insider’s account of what it takes to win, featuring practical advice for overcoming obstacles and becoming a champion both on and off the racetrack.

Formula One racing is a wildly popular global sport with millions of fans and billions more engineering dollars at stake. For four decades, Ross Brawn has been one of the most innovative technical directors and team principals in the high-stakes world of Formula One. He is considered the most successful competitor in the history of Formula One to date, and “the closest thing there is to a certifiable genius” (The Wall Street Journal). Leading Benetton, Ferrari, Honda, and Mercedes, he has worked with legendary drivers such as Michael Schumacher, Jenson Button, and Lewis Hamilton to make them Grand Prix champions. Now, in this fascinating book, presented as a frank conversation between Brawn and fellow Formula One competitor Adam Parr, Brawn reflects upon his career, shares the philosophies and methods that led to his success, and offers lessons that every leader working with teams—at work, play, or home—can use to achieve their own goals, too.

Brawn and Parr share details about the unique pressures of Formula One racing and the intense, cutthroat world they inhabited, where coming in second place is never good enough. Just as Phil Knight recounted his accomplishments and devastating setbacks in the building of the Nike brand in the New York Times bestseller Shoe Dog, this book also provides a blueprint for leading teams, imparting lessons such as “Embrace Humility,” “Invest in People and Culture,” “Strive for Simplicity, Manage Complexity,” and much more.
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Specificații

ISBN-13: 9781471162381
ISBN-10: 1471162389
Pagini: 336
Ilustrații: 16pp colour plates
Dimensiuni: 130 x 198 x 23 mm
Greutate: 0.27 kg
Editura: Simon&Schuster
Colecția Simon & Schuster UK

Notă biografică

Ross Brawn is the most successful technical director in Formula One history, having led Benetton, Ferrari, Honda, and Mercedes to world championship glory, and worked with some of the greatest names in the sport, including Michael Schumacher and Lewis Hamilton. After retiring at the end of 2013, he returned in January 2017 as F1's managing director, motor sports.

Adam Parr is a businessman, investor, and lawyer whose career has taken him all over the world. Between 2006 and 2012 he was CEO and then chairman of the Williams Formula One team, where he was responsible for bringing hybrid technology to the team as well as turning round its fortunes.

Recenzii

'Frank, fearless and original... I hung on every word'
'The closest thing there is to a certificable genius'
‘A fascinating insight’ 
'It has widespread appeal as well as offering a unique insight into F1...this is a must-read.'
'Offers valuable lessons on how to succeed in pressurised environments and forge working relationships with difficult colleagues. And for those in love with the sport, it is a must-have insight into the awe-inspiring career of a true motor racing great.'
'Eccentric but brilliant...some theories from within could be applied to other professions and indeed personal lives.' 

Descriere

A definitive insight into how to achieve success in Formula One from Ross Brawn, whose cars and drivers have won 20 F1 world championships