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Win

Autor Frank Luntz
en Limba Engleză Hardback – mar 2011
For most of the great innovators of our time, winning may have been the result of their efforts, but it rarely features in the messages they communicate to the rest of the world. Rather, they tend to focus on how their product or service can make life easier or better. Paradoxically, of course, it is precisely these communication skills that pave the way for the 'winners' of the contemporary world. Top pollster and bestselling author Frank Luntz here examines just how they do it, giving his readers all the communication know-how they need to be true winners.
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Specificații

ISBN-13: 9781401323998
ISBN-10: 1401323995
Pagini: 320
Dimensiuni: 164 x 243 x 29 mm
Greutate: 0.56 kg
Editura: Grand Central Publishing
Locul publicării:New York, United States

Descriere

An unprecendented examination of the art of communication and how it affects all areas of human endeavour.