Why School Communication Matters: Strategies From PR Professionals
Autor Kitty Porterfield, Meg Carnesen Limba Engleză Paperback – 7 iul 2014
Demonstrates how school leaders can design effective two-way communication strategies with their own communities-because one size no longer fits all.Draws from some of the best research in school communication and business leadership.Offers a framework of ideas on which school leaders can hang their strategic plans. Examines real challenges-from battles with angry parents to the effective use of data to the management of a major crisis-and links these challenges to larger leadership issues.Includes up to the minute information and fresh statistics on today's social media and community outreach.Is a boots-on-the-ground field guide of proven strategies to meet the needs of practitioners who work on the front linesIs a reference book for both new and seasoned school leadersIs a textbook for those aspiring to school leadership positions
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 272.42 lei 6-8 săpt. | |
| Bloomsbury Publishing – 7 iul 2014 | 272.42 lei 6-8 săpt. | |
| Paperback (1) | 306.75 lei 6-8 săpt. | |
| Bloomsbury Publishing – 29 mai 2008 | 306.75 lei 6-8 săpt. | |
| Hardback (1) | 751.95 lei 6-8 săpt. | |
| Bloomsbury Publishing – 29 mai 2008 | 751.95 lei 6-8 săpt. | |
| Hardback (1) | 506.65 lei 6-8 săpt. | |
| Bloomsbury Publishing – 9 iul 2014 | 506.65 lei 6-8 săpt. |
Preț: 272.42 lei
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Specificații
ISBN-13: 9781475809138
ISBN-10: 1475809131
Pagini: 260
Ilustrații: 36 textboxes
Dimensiuni: 152 x 229 x 21 mm
Greutate: 0.43 kg
Ediția:2
Editura: Bloomsbury Publishing
Colecția Rowman & Littlefield Publishers
Locul publicării:New York, United States
ISBN-10: 1475809131
Pagini: 260
Ilustrații: 36 textboxes
Dimensiuni: 152 x 229 x 21 mm
Greutate: 0.43 kg
Ediția:2
Editura: Bloomsbury Publishing
Colecția Rowman & Littlefield Publishers
Locul publicării:New York, United States
Cuprins
Acknowledgments
Introduction: A Matter of Urgency
Part I: The Relationships
Chapter 1. Start with a Win
Staying Ahead in a Changing World
Chapter 2. Build Trust
Demonstrating Respect, Competence, and Integrity
Chapter 3. Win by Persuasion
Using Communication to Gain Friends and Influence People
Chapter 4. Embrace the Change
New Expectations From Digital Natives
Chapter 5. Engage the Community
Breaking Gridlock
Part II: The Framework
Chapter 6. Design Your Plan
Engaging Stakeholders to Drive Achievement
Chapter 7. Harness Your Secret Weapon
Communicating Effectively with Colleagues and Employees
Chapter 8. Nail Your Successes
Being Accountable in a Data-Driven World
Chapter 9. Get in the Ring
Claiming Our Political Heritage
Chapter 10. Mind Your Reputation
Marketing Your School's (or District's) Greatness
Part III: The Special Interests
Chapter 11. Invest in the Media
Protecting Your Assets
Chapter 12. Lead the Change
Modeling a Compelling Message on Diversity
Chapter 13. Face Those Angry Parents
Turning a Complaint into a Gift
Chapter 14. Dazzle the 80 Percent
Reaching Out to the Larger Community
Part IV: The Crisis
Chapter 15. Think Smart under Fire
Mastering Basic Crisis Communications
Chapter 16. A Case Study in Crisis Communications
Revisiting our Assumptions
Part V: The Toolbox
Chapter 17. Overhaul Your Communication Content
Honing Your Message
Chapter 18. Read Your School (or District) Newsletter
Understanding Why Parents Don't
Chapter 19. Manage Your School (or District) Website
Linking Information and Conversation
Chapter 20. Get a Grip on Social Media
Adding Your Voice to Web Conversation
Chapter 21. Write with Purpose
Harnessing the Punch of the Written Word
Chapter 22. Upgrade Back-to-School Night
Curing What Ails This Annual Event
Conclusion. Sustainability: The Challenge of the Long-Distance Runner
For Reflection
10 Books You Need
References
About the Authors
Introduction: A Matter of Urgency
Part I: The Relationships
Chapter 1. Start with a Win
Staying Ahead in a Changing World
Chapter 2. Build Trust
Demonstrating Respect, Competence, and Integrity
Chapter 3. Win by Persuasion
Using Communication to Gain Friends and Influence People
Chapter 4. Embrace the Change
New Expectations From Digital Natives
Chapter 5. Engage the Community
Breaking Gridlock
Part II: The Framework
Chapter 6. Design Your Plan
Engaging Stakeholders to Drive Achievement
Chapter 7. Harness Your Secret Weapon
Communicating Effectively with Colleagues and Employees
Chapter 8. Nail Your Successes
Being Accountable in a Data-Driven World
Chapter 9. Get in the Ring
Claiming Our Political Heritage
Chapter 10. Mind Your Reputation
Marketing Your School's (or District's) Greatness
Part III: The Special Interests
Chapter 11. Invest in the Media
Protecting Your Assets
Chapter 12. Lead the Change
Modeling a Compelling Message on Diversity
Chapter 13. Face Those Angry Parents
Turning a Complaint into a Gift
Chapter 14. Dazzle the 80 Percent
Reaching Out to the Larger Community
Part IV: The Crisis
Chapter 15. Think Smart under Fire
Mastering Basic Crisis Communications
Chapter 16. A Case Study in Crisis Communications
Revisiting our Assumptions
Part V: The Toolbox
Chapter 17. Overhaul Your Communication Content
Honing Your Message
Chapter 18. Read Your School (or District) Newsletter
Understanding Why Parents Don't
Chapter 19. Manage Your School (or District) Website
Linking Information and Conversation
Chapter 20. Get a Grip on Social Media
Adding Your Voice to Web Conversation
Chapter 21. Write with Purpose
Harnessing the Punch of the Written Word
Chapter 22. Upgrade Back-to-School Night
Curing What Ails This Annual Event
Conclusion. Sustainability: The Challenge of the Long-Distance Runner
For Reflection
10 Books You Need
References
About the Authors
Recenzii
No school administrator should be without [this book]. Surviving and thriving in today's complex school environment requires the ability to communicate well with our constituents.
Why School Communication Matters is not only an interesting, but a really necessary project!
The authors are uniquely qualified to suggest innovative concepts in communications for school leaders. Their experiences come through loud and clear and form the lens through which their recommendations are viewed. School leaders would be wise to embrace the authors' philosophy and incorporate the hard learned lessons into their daily practice.
Our inability to communicate what we do every day in schools makes our jobs much harder, and may even threaten public education as an institution. That is part of the premise of this powerful and compelling book. Happily, the other premise says that we CAN re-look our communications "thinking, and we CAN do it right now. Kitty Porterfield and Meg Carnes draw upon their years in the "trenches" as communication experts to provide practical, thoughtful, and critical ideas designed to guide and empower school leaders.
Drawing on years of experience in education and public relations, they present a unique business model for running more effective schools. With a focus on leadership skills such as listening, engaging the community, and managing crises, they provide school administrators with a clear and practical blueprint for success....The books is part instruction manual and part motivational seminar. While written primarily for superintendents, principals and other school leaders, it would be a useful tool for 'stakeholders' (i.e, parents) who want to become more involved in their children's education.
Why School Communication Matters is written in a step-by-step format, ready for immediate application. It is an excellent resource and guide to help principals and school leaders build strong relationships with students, staff, parents, and business-relationships that will result in a more supportive and productive school community.
Recommend this book to anyone involved or interested in school leadership.
Why School Communication Matters is not only an interesting, but a really necessary project!
The authors are uniquely qualified to suggest innovative concepts in communications for school leaders. Their experiences come through loud and clear and form the lens through which their recommendations are viewed. School leaders would be wise to embrace the authors' philosophy and incorporate the hard learned lessons into their daily practice.
Our inability to communicate what we do every day in schools makes our jobs much harder, and may even threaten public education as an institution. That is part of the premise of this powerful and compelling book. Happily, the other premise says that we CAN re-look our communications "thinking, and we CAN do it right now. Kitty Porterfield and Meg Carnes draw upon their years in the "trenches" as communication experts to provide practical, thoughtful, and critical ideas designed to guide and empower school leaders.
Drawing on years of experience in education and public relations, they present a unique business model for running more effective schools. With a focus on leadership skills such as listening, engaging the community, and managing crises, they provide school administrators with a clear and practical blueprint for success....The books is part instruction manual and part motivational seminar. While written primarily for superintendents, principals and other school leaders, it would be a useful tool for 'stakeholders' (i.e, parents) who want to become more involved in their children's education.
Why School Communication Matters is written in a step-by-step format, ready for immediate application. It is an excellent resource and guide to help principals and school leaders build strong relationships with students, staff, parents, and business-relationships that will result in a more supportive and productive school community.
Recommend this book to anyone involved or interested in school leadership.