· What is your strategic direction? · How can you get people to stay focused on executing your plans? · Are you pursuing too many "top" priorities? · How do you avoid irrational traps without getting bogged down by over-analysis? These are just a few of the vital questions you'll find answers to in this groundbreaking book by internationally acclaimed thought leader and decision expert, Nick Tasler. Decades of research in social science and business strategy, as well as Tasler's own findings from surveying the decisions of hundreds of thousands of working adults reveal that the most successful people, teams, and companies are not those with access to the widest variety of opportunities or the steadiest supply of creative ideas. Surprisingly, the opposite is true. Too many exciting opportunities, good ideas, and "top" priorities erode our focus, confuse our teams, and keep us swirling around on a plateau of mediocrity. Why Quitters Win reveals why Tasler's elegantly simple 3-part Strategic Behavior framework is already driving excellence for everyone from Fortune 500 executives and middle managers to busy moms, small business owners and church leaders. Tasler's gift for storytelling and casual writing style takes readers on an exciting journey to discover how the principles of strategic behavior preserved Yellowstone National Park and saved Starbucks, while the failure to practice these principles nearly brought the United States to its knees and might be holding your team back from achieving its true potential this year.