I have learned a great deal from successful eye care professionals. It is my privilege to share what I have learned from them with you. Hopefully it will not only help you in some small way, but you can also pass it on to others as they begin their journey in one of the most rewarding careers one can enter: vision care. This book is about patient education. It is about turning the mundane into the memorable; the facts into the fascinating and the clinical into the compelling. Gathered from best practices around the world in a 50 year career by one of the industry's leading speakers. Real life examples are great for training and a resource for the whole team.