Search Engine Optimization (SEO) guide for webmasters who are trying to get a grasp on search engine rankings. This beginner's guide will show the basics on how to properly optimize your web site and how to arrange your content and news in an effective manner. Part #2 of this book "Advanced Guide" will be published shortly and I highly recommend you purchase it once it becomes available. It will show you the tips, tricks, and details on how to get your website ranked at the top of the major search engines. This is the black & white version of my book.