What Is E-Business?
Autor Feng Lien Limba Engleză Hardback – 11 sep 2006
- New technologies and new business environment as the context for e-Business.
- New strategies and business models developed in response to the internet and related technologies.
- Organizational innovations necessary in order to implement and manage e-Business strategies.
Students and teachers alike will welcome this coherent, well-tested text, with its student-friendly case examples, questions and summaries. What Is E-Business? is supported by online lecturer and student resources, available at www.blackwellpublishing.com/fengli.
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Specificații
ISBN-13: 9781405125574
ISBN-10: 1405125578
Pagini: 264
Dimensiuni: 169 x 251 x 22 mm
Greutate: 0.59 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
ISBN-10: 1405125578
Pagini: 264
Dimensiuni: 169 x 251 x 22 mm
Greutate: 0.59 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
Public țintă
students of e–business, innovation and strategic managementNotă biografică
Feng Li is Chair of E-Business Development at the University of Newcastle upon Tyne Business School.
Descriere
* A coherent introduction to e-business. * Integrates the vast range of relevant topics and issues within a clear theoretical framework. * Written by an author with fifteen years' experience of teaching the subject. * Allows students to understand and interpret the new developments that are taking place.