"Webplicity--The Critical Guide to Successful Web Strategies" is a great resource for those in the process of or thinking about implementing a new web site or web based tool. Author Bill Young brings real world experience guiding clients through the difficult process of launching a well-designed web presence. In "non techno" talk, Young details the entire development process from idea inception to completion. The modules are straight forward and the web plan outline found in the back of the book will become your new favorite tool for your next project. "Webplicity" helps you to:
Develop real goals Confirm the scope of work Put the right team members together at the right time Create a project blueprint Match online marketing tools to business objectives Complete projects on time and on budget "Webplicity--The Critical Guide to Successful Web Strategies" is a useful resource for Executives leading large firms, small business owners, or start ups attempting to get it right the first time. Young was honored by the Denver Business Journal as a winner of the "Forty Under 40" award in 2000 and co-authored the book, "Brick and Mortar, Click and Order--The Encyclopedia of Retail and EcommerceTM."