Warning: May Contain Nuts
Autor Barry J Gibbonsen Limba Engleză Paperback – 28 mar 2003
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Specificații
ISBN-13: 9781841124629
ISBN-10: 1841124621
Pagini: 256
Dimensiuni: 156 x 237 x 19 mm
Greutate: 0.37 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
ISBN-10: 1841124621
Pagini: 256
Dimensiuni: 156 x 237 x 19 mm
Greutate: 0.37 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
Public țintă
General BusinessNotă biografică
Barry Gibbons has not had a proper job since 1994, but seems to be enjoying himself. He left Big Business by choice, soon after becoming the only Manchester City fan to have his face on the front of Fortune Magazine. There were no more summits left. At the time he was Chairman & CEO of the US-based Burger King Corp. He has since written several million (it seems) journalistic pieces and five business books, including If You Want to Make God Really Laugh, Show Him Your Business Plan, Chronicles From the Planet Business and Dream Merchants and Howboys. He is much in demand as the Stella Artois ('Reassuringly Expensive') of the international business speaking circuit. He remains fascinated by brands and branding. On leaving his position as the Anna Kournikova of CEOs, he addressed his last business ambition - to create, from scratch, overnight, a world-wide consumer brand. His chosen field is gourmet organic coffee. His plan is alive and well, but 1648 overnights behind schedule.
Descriere
According to Barry Gibbons, the soulless and unprincipled corporations and businesses will decidedly mess things up for everyone over the next millennium. Through a series of clever and funny vignettes, this book examines the next 999 years of corporate mayhem and madness.