Beyond Disruption
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Cărți de W. Chan Kim
Blue Ocean Shift
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Blue Ocean Leadership (Harvard Business Review Classics)
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The Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne
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Der Blaue Ozean als Strategie
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
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