Visual Thinking: Empowering People & Organizations Through Visual Collaboration

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en Limba Engleză Paperback – 16 May 2017
Visual thinking and drawing are both becoming increasingly important in today’s business settings. A picture really can tell a thousand words. Visualisation is a crucial part of the journey for companies seeking to boost enterprise agility, break down silos and increase employee and customer engagement. Visualising thought processes can help break down complex problems. It empowers teams and staff to build on one another’s ideas, fosters collaboration, jump-starts co-creation and boosts innovation.

Visual Thinking will help brush aside misconceptions that may have prevented you using these techniques in your workplace. You don’t need Van Gogh’s artistic talent or Einstein’s intelligence to harness the power of visual thinking and make your company more successful.

With the right mindset and the simple skills this book provides you the skills to develop your own signature and style and start generating change by integrating visual communication into your business setting.
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ISBN-13: 9789063694531
ISBN-10: 9063694539
Pagini: 144
Dimensiuni: 251 x 210 x 14 mm
Greutate: 0.52 kg
Editura: Bis Publishers
Colecția BIS Publishers

Notă biografică

Willemien Brand is a founder and one of the managing partners of BuroBRAND. After graduating with distinction from the prestigious Design Academy Eindhoven, she began a successful career as an industrial designer with Atag Keukentechniek, where her work won several Red Dot design awards. Willemien is now one of the leading figures driving the growth of visual communication in the Netherlands.



Whether you work in technology, financial services, public sector, healthcare or manufacturing, many of us have jobs where we often experience that facts, numbers, plans, methods, budgets and deadlines dominate todays work environment. There are times where we step out of a meeting or workshop and we feel misunderstood, restricted or simply not engaged.

Also it is not uncommon that we look back at projects and realize that we forgot to allow ourselves to take a step back, look at the bigger picture and use our imagination, creativity and diversity of thought to be more successful.

We see that visual thinking and drawing are essential skills within business settings that can boost enterprise agility and raise employee and customer engagement. Visual thinking and drawing techniques often are a missing a piece in the puzzle on how to use the “whole brain function” within business settings.

Textul de pe ultima copertă

This book provides an informative, easy to follow and fun introduction into the basics of visual thinking and drawing. It is unique by applying these visual thinking and drawing techniques to everyday business settings. By visualizing thought processes within business environments you allow yourself to connect on a deeper level, enable teams them build on each others ideas, foster collaboration and co-creation, accelerate problem solving and advance decision making processes. All of which will result into activating yourself and your colleagues, creating a more energetic workplace, increase the pace innovation, making change happen and ultimately improving customer experience.

This book will take away every possible burden or hurdle to start using these techniques at work. You will learn and see that you don't necessarily need to have the artistic skills of Van Gogh, neither do you need to have the brains of Einstein to start making more impact. Visual thinking and drawing are actually rather basic skills that can be applied in multiple everyday business settings.