A practical introduction to designing and managing contemporary visitor attractions.

Visitor Attraction Management by Carol Southall, Amanda Payne and Frances-Marie Hitchen is written for undergraduate students studying Tourism, Hospitality and Events Management who need a clear and applied understanding of how visitor attractions are created, operated and sustained. This textbook supports students by linking tourism management frameworks with the realities of a fast-changing global attractions sector.

The book explores the full spectrum of visitor attractions, from theme parks and cultural museums to luxury eco-resorts and emerging digital experiences. It examines how memorable visitor experiences are designed and managed, how attractions operate day to day and how branding, promotion and innovation shape competitiveness.

This textbook includes:
- Clear explanations of different types of visitor attractions and experience design principles
- Coverage of attraction operations, service quality and risk management
- Branding and promotion strategies for marketing attractions and experiences
- Discussion of emerging technologies and entrepreneurial innovation
- In-text learning features, including learning outcomes, scenario planning activities, research tasks and critical debate questions

With expanded real-world examples from destinations including Petra and Venice, attractions such as Alton Towers, Walt Disney World and the British Museum, and digital innovations like the Terracotta Warriors AR Experience in China, this textbook equips students with the knowledge and confidence to prepare for careers in tourism and visitor attractions management.