Using Twitter to Build Communities looks at ways for libraries, archives, and museums to go far beyond Twitter as a "broadcasting" tool, and highlights innovative methods to use the service to spark communication and create ties within your institution's greater community. Appropriate for the social media beginner as well as the experienced user, it covers topics like: ·Creating a Social Media Strategy/Policy ·Choosing the Right Software ·Gaining Followers ·How to curate content ·How and when to automate your feed ·How and when to embed your feed ·How to use cross-platform strategies ·Using Analytics This book condenses years of research and expertise on using Twitter in an institutional setting into one handy reference for launching or reviving your organization's Twitter presence into an impactful medium in your community.