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Using Focus Groups in Research de Dr. Lia Litosseliti

Using Focus Groups in Research: Continuum Research Methods

Autor Dr. Lia Litosseliti
en Limba Engleză Paperback – 30 noi 2003
Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced
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Specificații

ISBN-13: 9780826464729
ISBN-10: 0826464726
Pagini: 104
Ilustrații: further reading, references
Dimensiuni: 138 x 216 x 9 mm
Greutate: 0.15 kg
Editura: Bloomsbury Publishing
Colecția Continuum
Seria Continuum Research Methods

Locul publicării:London, United Kingdom

Cuprins

1. Introducing focus groups-
Preliminaries and definitions
-What kind of focus group
-Focus groups as a qualitative research method in the social sciences
2. Benefits and limitations of focus group methodology
-When to use groups and for what kinds of questions
-Limitations of focus groups
3. Planning and organising focus groups
-Selecting the participants
-The role of the moderator
-Selecting a location and other praticalities of setting up focus groups
-Ethical issues
4. Developing and asking questions
-The topic guide of questioning route
-Types of questions-Kinds of questions
5. Conducting focus groups
-Before the focus group session
-Stages of the focus group session
-After the session
6. Analysing focus group data
Further reading
References

Recenzii

'Intended as an introduction to Focus Groups for research students, this book is a god-send for anyone considering the pros and cons of this approach, and a valuable practical toolkit for putting focus groups together.   Its academic background makes this even more useful. It is properly referenced throughout, and sufficiently rigorous for its stated purpose - supporting MPhil and PHD students. Despite this - or perhaps because of it - it is written in clear, accessible English and introduces all the necessary concepts as it goes along.'