Unrelenting Innovation: How to Create a Culture for Market Dominance (J–B Warren Bennis Series)

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en Limba Engleză Hardback – 22 Feb 2013
The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness.
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ISBN-13: 9781118352403
ISBN-10: 1118352408
Pagini: 352
Dimensiuni: 158 x 237 x 25 mm
Greutate: 0.64 kg
Ediția: New.
Editura: Wiley
Seria J–B Warren Bennis Series

Locul publicării: Hoboken, United States

Public țintă

CEOs, CMO′s, R&D professionals, consultants, professors and students in courses of innovation, new product management, and management of technology.