Understanding Audiences, Customers, and Users via Analytics de Bernard J. Jansen

Understanding Audiences, Customers, and Users via Analytics: Synthesis Lectures on Information Concepts, Retrieval, and Services

Autor Bernard J. Jansen, Kholoud K. Aldous, Joni Salminen, Hind Almerekhi, Soon-Gyo Jung

en Limba Engleză Paperback – 24 sep 2024

The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics.

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Specificații

ISBN-13: 9783031419355
ISBN-10: 3031419359
Pagini: 172
Dimensiuni: 168 x 240 x 10 mm
Greutate: 0.3 kg
Editura: Springer
Seria Synthesis Lectures on Information Concepts, Retrieval, and Services