Ultimate Marketing Secrets: Social Media Marketing was written to make social media marketing accessible to everyone while still providing enough substance and practical tips to make it useful for more advanced professionals. Topics include: The basics of social media marketing, How to develop a social media marketing plan, How to implement a social media marketing strategy, How to choose social media marketing tools for your campaign, How to measure the success of a social media marketing campaign, How to integrate your social media marketing strategy into your long-term marketing and business strategies and features a through social media marketing plan to make implementation easy.