This book is a quick easy read offering extreme return on investment. You will find it conversational, as if you and I were speaking, not paying attention to the 2nd person or grammar rules, but paying attention to things that will totally help you out-position your competition. This industry is one of the best I can imagine. All of us, whether we are builders, trade partners, associates or association staff are in an industry with tremendous potential. This has always been and still is an industry to be proud of, one that provides a place where people lay their heads, turn off to the world, live, love and laugh. It is an industry of dreams and change, for all of us, especially the consumers of our products. We ask these consumers to make some of the most dramatic changes in their lives. So I invite you on a personal journey with your business. You may take away many things from this book, or just a few. You may implement some now, others later. But your business is also about change. Change is the only constant