In this landmark study, leadership is defined in a new and powerful way, providing real help to anyone aspiring to be a better leader. Drawing on conversations with respected leaders from large corporations, small businesses, government and other industries, Lisa Rubinstein tells leadership stories with perspectives beyond the corner office. Backed by the latest findings in psychology and neuroscience of human performance and motivation, True Leadership distinguishes the underpinnings to success. It introduces the concept of true or congruent leadership as a foundation for excellence; proving that to succeed, one must pursue goals that are in line with their values, talents and interests. Detailing a model of the core attributes of effective leadership, True Leadership also delivers a powerful clarion call to leaders warning them of the need to bring integrity to their personal actions and company culture. Now more than ever, leaders must deliver inside a new paradigm that recognizes that with power, comes a responsibility to serve the communities and people they impact.