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Triz for Dummies

Autor Lilly Haines-Gadd
en Limba Engleză Paperback – 5 iul 2016
Use TRIZ to unlock creative problem solving Are you new to TRIZ and looking for an easy-to-follow guide on how you can use it to enhance your company's creativity, innovation and problem-solving abilities? Look no further! Written in plain English and packed with tons of accessible and easy-to-follow instruction, TRIZ For Dummies shows you how to use this powerful toolkit to discover all the ways of solving a problem, uncover new concepts and identify previously unseen routes for new product development. An international science that relies on the study of patterns in problems and solutions, TRIZ offers a powerful problem-solving and creativity-generating solution for companies looking to promote innovation, especially in the face of having to do more with less. Inside, you'll find out how to successfully apply this problem-solving toolkit to benefit from the experience of the whole world—not just the spontaneous and occasional creativity of individuals or groups of engineers with an organisation. Learn to think like a genius with TRIZ Discover the benefits of TRIZ as a tool for businesses Find fun and simple exercises for putting TRIZ into practise Benefit from industry examples of where TRIZ has worked—and how With the help of TRIZ For Dummies, you'll get the skills needed to see the wood for the trees and solve complex problems with creativity, ingenuity and innovation.
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Specificații

ISBN-13: 9781119107477
ISBN-10: 1119107474
Pagini: 352
Dimensiuni: 191 x 235 x 19 mm
Greutate: 0.66 kg
Ediția:1
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

Primary Market
  • Business professionals and senior management looking for problem solving methods (Oxford Creativity have been getting more enquiries e.g. from the banking sector, as they look for methods for cost cutting and improved efficiency)
  • Business professionals and senior management looking for innovation and/or creativity (ditto the above, particularly when they are looking for new products or markets, or find themselves having to deliver more with less)
  • Lean and Six Sigma users (TRIZ is suggested as a solution generation tool, but usually in a week′s training is only given a 30 min talk  – so people are interested, but want to learn more)
Secondary Market
  • The engineering community who are researching TRIZ (most engineers buy more than one TRIZ book – and several have requested a non–technical version from us)
  • Teachers (there is an increasing emphasis on teaching problem solving from primary school through to university)
  • Business schools and MBA students
  • Public sector management