Trailblazer
Autor Marc Benioff, Monica Langleyen Limba Engleză Hardback – 15 oct 2019
"The gold standard on how to use business as a platform for change at this urgent time."-Ray Dalio, founder of Bridgewater Associates and author of Principles: Life and Work
What's the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do.
In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world's most admired companies. He reveals how Salesforce's core values-trust, customer success, innovation, and equality-and commitment to giving back have become the company's greatest competitive advantage and the most powerful engine of its success. Because no matter what business you're in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead.
None of us in the business world can afford to sit on the sidelines and ignore what's going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change.
Praise for Trailblazer
"A guide for what every business and organization must do to thrive in this period of profound political and economic change."-Jamie Dimon, chairman and CEO of JPMorgan Chase
"In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change."-Susan Wojcicki, CEO of YouTube
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 51.85 lei 26-38 zile | +31.70 lei 5-11 zile |
| Simon&Schuster – 17 sep 2020 | 51.85 lei 26-38 zile | +31.70 lei 5-11 zile |
| Hardback (1) | 185.59 lei 22-36 zile | +22.86 lei 5-11 zile |
| Crown Publishing Group (NY) – 15 oct 2019 | 185.59 lei 22-36 zile | +22.86 lei 5-11 zile |
Preț: 185.59 lei
Puncte Express: 278
Preț estimativ în valută:
32.83€ • 38.71$ • 28.52£
32.83€ • 38.71$ • 28.52£
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Specificații
ISBN-13: 9781984825193
ISBN-10: 1984825194
Pagini: 272
Dimensiuni: 159 x 244 x 32 mm
Greutate: 0.48 kg
Editura: Crown Publishing Group (NY)
ISBN-10: 1984825194
Pagini: 272
Dimensiuni: 159 x 244 x 32 mm
Greutate: 0.48 kg
Editura: Crown Publishing Group (NY)
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Notă biografică
Marc Benioff and Monica Langley
Recenzii
'Trailblazer is an urgent and compelling book for anyone in business who yearns to fulfil a higher mission in the world. Marc’s powerful and poignant stories of leadership remind each of us what we can achieve when we abandon "business as usual" and make our values the driving force of our work.'
'In Trailblazer, Marc Benioff offers a window into the values that made him a uniquely capable and compassionate leader and role-model capitalist. His book is the gold standard on how to use business as a platform for change at this urgent time. Trailblazer is a must-read for anyone who aspires to lead from a place of wisdom and truth.'
‘Words like value, profit and loss are turned on their head by Marc in this pioneering guidebook. Value comes from values – who profits, who loses? Reading a balance sheet means balancing interests way beyond the boardroom.’
'With intelligence, candor and spiritual depth, Benioff generously shares invaluable lessons - often learned the hard way working through contentious and challenging situations - from two decades leading one of the world’s most admired companies. From the Salesforce teams that have collectively volunteered millions of hours to improve public schools and other compelling causes, to the company's stance on social issues beyond the bottom line, Benioff sets an incredibly inspiring example.'
'Marc Benioff is a champion in more ways than one! I was truly inspired by his example of how values like trust, inclusion and giving back are the foundation of successful businesses and careers. Trailblazer lays out a model for a winning culture where everyone has an equal opportunity to have their voice heard.'
'In Trailblazer, Marc shares his journey establishing a set of values deeply woven into the fabric of Salesforce. By creating a company rooted in trust, Marc explores how companies can nurture a value-based culture to become powerful platforms for change.'
'Corporate leaders today have to deliver growth with an eye toward societal impact. Marc Benioff is the rare CEO who has put this into practice. In Trailblazer, he shows us how he did it, and gives us a roadmap to do the same. It is a must-read book for every leader who is purpose driven.'
'In the past, great leaders had a vision, and the brains to achieve it. But great leaders in the Fourth Industrial Revolution must have soul, in addition to brains and vision. In Trailblazer, Marc Benioff, one of the most successful and enlightened business leaders, reminds us of our responsibilities to our stakeholders, laying out a clear path for how business and technology can help build a better future for us all.'
'Trailblazer isn’t just a lively account of how Marc founded a market-leading company that does well while doing good. It’s a guide for what every business and organisation must do to thrive in this period of profound political and economic change. Marc believes that everyone - from the top executive to the new hire - should contribute to their communities with the same passion they apply to building their companies and careers. And he’s right.'
'Compelling new book... In Trailblazer, he goes much deeper into what he learned and how he learned it. And the management insights he draws from this experience and others...ought to be a required curriculum for today’s business leaders. The leadership wisdom he delivers is one every businessperson should know. If only the B-schools taught it as well.'
'Trailblazer...is well-timed to address the growing questions about capitalism’s negative side effects. The political dilemmas that Salesforce faced are the most illuminating. The early lesson in employee activism taught Benioff that if leaders won’t act, "they’ll have to face the bayonets poking up from below". That’s even more true today.'
'In Trailblazer, Marc Benioff offers a window into the values that made him a uniquely capable and compassionate leader and role-model capitalist. His book is the gold standard on how to use business as a platform for change at this urgent time. Trailblazer is a must-read for anyone who aspires to lead from a place of wisdom and truth.'
‘Words like value, profit and loss are turned on their head by Marc in this pioneering guidebook. Value comes from values – who profits, who loses? Reading a balance sheet means balancing interests way beyond the boardroom.’
'With intelligence, candor and spiritual depth, Benioff generously shares invaluable lessons - often learned the hard way working through contentious and challenging situations - from two decades leading one of the world’s most admired companies. From the Salesforce teams that have collectively volunteered millions of hours to improve public schools and other compelling causes, to the company's stance on social issues beyond the bottom line, Benioff sets an incredibly inspiring example.'
'Marc Benioff is a champion in more ways than one! I was truly inspired by his example of how values like trust, inclusion and giving back are the foundation of successful businesses and careers. Trailblazer lays out a model for a winning culture where everyone has an equal opportunity to have their voice heard.'
'In Trailblazer, Marc shares his journey establishing a set of values deeply woven into the fabric of Salesforce. By creating a company rooted in trust, Marc explores how companies can nurture a value-based culture to become powerful platforms for change.'
'Corporate leaders today have to deliver growth with an eye toward societal impact. Marc Benioff is the rare CEO who has put this into practice. In Trailblazer, he shows us how he did it, and gives us a roadmap to do the same. It is a must-read book for every leader who is purpose driven.'
'In the past, great leaders had a vision, and the brains to achieve it. But great leaders in the Fourth Industrial Revolution must have soul, in addition to brains and vision. In Trailblazer, Marc Benioff, one of the most successful and enlightened business leaders, reminds us of our responsibilities to our stakeholders, laying out a clear path for how business and technology can help build a better future for us all.'
'Trailblazer isn’t just a lively account of how Marc founded a market-leading company that does well while doing good. It’s a guide for what every business and organisation must do to thrive in this period of profound political and economic change. Marc believes that everyone - from the top executive to the new hire - should contribute to their communities with the same passion they apply to building their companies and careers. And he’s right.'
'Compelling new book... In Trailblazer, he goes much deeper into what he learned and how he learned it. And the management insights he draws from this experience and others...ought to be a required curriculum for today’s business leaders. The leadership wisdom he delivers is one every businessperson should know. If only the B-schools taught it as well.'
'Trailblazer...is well-timed to address the growing questions about capitalism’s negative side effects. The political dilemmas that Salesforce faced are the most illuminating. The early lesson in employee activism taught Benioff that if leaders won’t act, "they’ll have to face the bayonets poking up from below". That’s even more true today.'
Descriere
Descriere de la o altă ediție sau format:
The billionaire founder of Salesforce Marc Benioff reveals how to build a company whose values create value.