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Towards Transformative Education in Marketing de Teresa Heath

Towards Transformative Education in Marketing: Key Issues in Marketing Management

Editat de Teresa Heath, Mona Moufahim, Lisa O'Malley
en Limba Engleză Hardback – 30 iun 2025
This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
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Specificații

ISBN-13: 9781032908977
ISBN-10: 1032908971
Pagini: 172
Dimensiuni: 170 x 244 x 13 mm
Greutate: 0.49 kg
Editura: Taylor & Francis Ltd (Sales)
Seria Key Issues in Marketing Management