"This book has a refreshing style that should appeal to undergraduates. Indeed, the author has produced a textbook that might well achieve his goal of teaching applied mathematics without those being taught noticing!"--Andrew Wathen, University of Oxford
"With courses in mathematical modeling getting ever more popular, this book will make a valuable addition to the subject. It deals with topics that should be appealing even to students not majoring in math or science, and the level of mathematical sophistication is carefully increased throughout the book."--Henrik Kalisch, University of Bergen, Norway