Think & Grow Black was born from the idea as an accountant, I have seen far to many business in the red, the book was written to help you get your business profits in the black. Small and starting business need to learn about basic accounting language, how to market on a dime budget, how to stream line the process of the business. The most important feature a small business owner will learn is how to not work in your business, but how to work on your business.