Theorizing Globalization

Theorizing Globalization offers a reassessment of mainstream perspectives on globalization, a topic that has become enormously popular in social sciences and cultural studies. Instead of recycling common arguments, Ampuja critically examines the works of key globalization theorists such as Manuel Castells and Arjun Appadurai to demonstrate their excessive fascination with recent changes in media and communications technology. The author argues that these and many other theorists' mediacentric
and ahistorical treatments of globalization stand in the way of a critical understanding of how the global media and modern capitalist societies have evolved. Ampuja concludes with a provocative account of how the positions of globalization theorists, and social theory in general, have been shaped by an acceptance of the assumptions of neoliberalism.