This bestselling and comprehensive guide teaches the techniques and methods used in the finest MBA programmes. Presented in an accessible question-and-answer format, The Vest-Pocket MBA helps readers quickly pinpoint all the formulas, ratios and rules of thumb they need to analyze and evaluate nearly any problem. This fully revised fourth edition covers many important business concepts and recent developments, including strategic cost management, balanced scoreboard, global competition, business process reengineering, target pricing and e-marketing.